About Mantis Research
Mantis Research helps B2B marketing teams design and publish survey-based research that’s built to last
Survey-based research is the most powerful form of thought leadership
It is an ideal way to generate leads and it also:
Answers real questions your audience is already asking
Gives marketing teams a project they can feel genuinely excited about
Can become the backbone of your editorial and provide content for a year
About Mantis Founder, Michele Linn
I’ve been in content marketing since, well, it became a thing.
I joined Content Marketing Institute (CMI) when Joe Pulizzi was launching it and went on to build and lead the editorial team during a time during a period of rapid industry growth.
Over the years, I wrote countless articles, spoke at events, and worked closely with marketers who were testing, learning, and evolving in real time.
And one pattern stood out:
The research reports we produced consistently became our best-performing content — and they energized our internal team in a way our day-to-day content rarely did.
But, as this approach became more popular, I noticed there was a consistent gap.
Some studies were methodologically sound but failed to uncover meaningful insights.
Others told compelling stories but lacked the rigor needed to confidently stand behind the findings.
Mantis was created to bridge that gap, combining research discipline with editorial rigor.
How I work
Every project follows a structured framework to ensure the work is intentional from the start and valuable long after launch.
You work directly with me throughout the engagement, from question design through analysis and interpretation.
My role is to keep the process focused and moving. I bring you in at the right moments without adding unnecessary demands to your already full plate.
If we work together, my goal is simple:
To help you publish research you’re proud of and confident standing behind.
Get clarity around your research project
Schedule a call to brainstorm ideas and/or discuss how we may be able to work together.