Partner-led Research
Strengthen credibility and expand reach by working with an industry partner
Partner-Led Research brings a respected partner into your study
This model is ideal if you want to:
Increase response rates by partnering with someone respected in the industry
Validate your ideas and strengthen the credibility of your findings
Expand the reach and lifespan of your research
Original research your industry trusts — because they helped shape it
Partner-led research is an add-in service to the popular Research Sprint. It’s a strategic collaboration designed to benefit both you and your partner while also serving your industry.
The partnership is built on value exchange: your organization funds and leads the research, while your partner contributes community access and question validation. Findings serve the industry as a whole.
The partnership is built on value exchange
As the research sponsor, you provide:
Strategy
Survey design
Survey programing
Data analysis
Final report
Your partner typically provides:
Survey distribution to their community
Survey question validation
Subject-matter credibility
Promotional reach
When to Add Partner-Led Research
Partner-led research is an extension of the Research Sprint. It’s worth considering when:
You want access to audiences beyond your current reach
You value added credibility through partner validation
You want built-in distribution and amplification at launch
How this works
Partner-Led Research is tailored to your goals and partnership structure. Common deliverables include
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A plain-language document you can share internally and externally that explains what Partner-led Research is and why it is valuable.
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A simple agreement outlining both parties’ responsibilities, including response commitments, promotional support, branding expectations, and co-marketing plans.
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We monitor partner-driven responses and keep you informed during fielding.
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A brief directional summary outlining expected themes and potential story angles before full analysis.
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Short, ready-to-use content for LinkedIn, newsletters, Slack communities, and other partner channels.
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A one-hour working session to help you plan a research launch event or expert panel.
Built in partnership with Devon Point
Partner-led Research is built in partnership with Devon Point Marketing, led by Lisa Shaw. Devon Point works with the partners and develops the strategic content engine from the findings. Mantis brings the survey methodology, data analysis, and research infrastructure. Together, we help B2B companies commission research their industry actually trusts — because the community helped shape it.
FAQs
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No. If you have a partner identified, that is ideal. However, if Partner-Led Research makes sense for your study, we can identify and evaluate potential partners during the Research Roadmap phase.
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No. Partner-Led Research is layered onto Research Sprint to expand reach and credibility.
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Partner-led research typically adds 4–6 weeks to your Research Sprint timeline due to coordination and promotion planning.
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Because Partner-Led Research affects structure, distribution, and timeline, we typically explore this option during the Research Roadmap phase.
The Roadmap allows us to evaluate:
Whether a partner makes strategic sense
Which organizations may be a strong fit
How collaboration would impact scope, cost, and timeline
From there, we move into the Research Sprint with a clear plan.
Want clarity around your research project?
Schedule a call to brainstorm ideas and/or discuss how we may be able to work together.