Research Roadmap

Clarify your direction and align your team 

Sometimes your research path isn’t straightforward

There are multiple viable ways to structure it.

Research Roadmap helps you evaluate your options and define the smartest path forward.

An ideal starting place if you’re considering multiple options

When you’re investing in research, there may be more than one viable way to approach it. 

  • Should this be one study or several?

  • Which audience matters most? 

  • Is there an opportunity to include partners to increase credibility and reach? 

  • How should the findings be packaged?

When each path carries different costs and impacts, you need clarity. Research Roadmap helps you evaluate your options and choose wisely before moving forward. If you move forward with working with Mantis on your project, the cost of the Roadmap is applied to your engagement.

How this works

The Research Roadmap is a one-week engagement. Here’s a look at a typical project:

  • You complete detailed intake form so I can understand your business, goals, and initial ideas before our kickoff call.

  • A 60-minute strategy call to dig deeper and clarify direction (no prep required).

  • A 60-minute strategy session where I walk you through your documented research plan and align on next steps.

What you’ll walk away with

At the end of the engagement, you’ll receive a documented strategy deck that includes:

  • Your ideal research topic and angle

  • A research framework that outlines the key topics you’ll study 

  • Sample survey questions

  • A plan for getting survey responses 

  • Guidance on how to leverage partners to increase reach and credibility

  • Estimated costs for getting survey responses if a panel is needed 

  • Suggested report structure or format

  • Initial ideas for launch and amplification

  • A detailed timeline for execution 

FAQs

  • The Research Roadmap includes the strategy/Impact phase of the Research Sprint as a standalone engagement.

    The Research Roadmap is best when the structure of your research is still being defined and those decisions will meaningfully affect cost and scope. For instance, I’ve had clients use the Research Roadmap to help them decide if they want to run one or two surveys. Others have used it when they wanted to figure out the best way to incorporate qualitative research with the survey. 

    If your research structure is already clear, it often makes sense to begin directly with the Research Sprint.

  • No. While the Research Roadmap is a standalone engagement, every client who has completed it has chosen to move forward with Research Sprint. However, you can choose to work on your research project independently if you prefer. 

  • The cost of the Research Roadmap is [to add later]. If you move forward with Research Sprint, the cost of the Roadmap is applied to your engagement.

Ready to learn more?

Schedule a call to brainstorm ideas and/or discuss how we may be able to work together.

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