Research Sprint
Done-for-you research designed to anchor your thought leadership
The Research Sprint is the primary way clients work with Mantis
It’s ideal for marketing teams and agencies who want an experienced partner to conduct their survey.
Get everything you need to publish research your team can confidently stand behind — and use it to shape your thought leadership throughout the year.
How this works
A typical project takes 8 - 10 weeks.
I structure the process to move as quickly as possible while keeping your time minimal. Here’s a look at a typical project:
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Sign statement of work that outlines project details
Pay deposit
Complete an intake form so I can learn as much about your brand, customers and vision for research
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Kickoff (60-minute call)
Strategy review (60-minute call)
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Survey question review (1 or 2 — 60 minute calls)
Survey testing
Final survey review before launch (60 minute call)
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Survey in the field: You’ll have reports so you can track data in real-time
Data cleaning and analysis
** NOTE: This is the part of the project that varies significantly. Sometimes surveys can be fielded within days and other times it takes more than a month.
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Detailed presentation of data insights and editorial insights (90-minute call)
Unlimited crosstab reports
All write-in responses
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Ongoing consultation and support
Unlimited emails and calls
Expand the value of your research
For teams who want to go further, Research Sprint can be expanded to include:
Report development
Mantis offers options for every budget including structured outlines to fully written and professionally designed reports.
Partner-led research
We can coordinate a strategic co-branded research partnership to increase response rates, expand reach, and strengthen the credibility of your findings.
Amplification plan
Get a clear roadmap to extend your research beyond launch — from webinars and expert panels to ongoing editorial themes. We can also execute the plan if desired.
FAQs
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No. Market research is typically conducted for internal decision-making and is not published. Mantis focuses on original, survey-based research designed to be published and used as a cornerstone of your thought leadership strategy.
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Mantis is unique for a few reasons:
My focus is helping you create compelling research that can be used for thought leadership and content marketing. Said another way: I live at the intersection of compelling stories and valid data.
All of our projects are built using our proprietary IDEA process.
Unlike other research companies, I don’t expect you to come to prepared with your topic, survey questions and a plan. This process is collaborative — and I’ll ask plenty of questions — but I provide recommendations for everything we’re doing that you can respond to. The process is very collaborative, but the onus is on me to offer ideas and keep the process moving.
Survey-based, original research is the ONLY thing I offer. This means I spend all of my time working with clients on these projects and learning everything I can to make your project as successful as possible.
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I work across B2B and B2C industries including SaaS, healthcare, professional services, education, and more. If your audience can be surveyed, we can likely work together.
For instance, I’ve run studies about topics such as:
Remote work
Digital maturity
Church planting
RPA development
Multi-family leasing
Revenue operations
Customer experience
B2B marketing training
Community management
Clinical trial data management
Recruiting/talent management
Dental practices during the pandemic
Digital credentials used in online training
Impact of plain language in B2B healthcare
Patient experience with functional medicine practitioners
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Most clients use their research as a cornerstone asset — generating earned media, sales enablement materials, speaking opportunities, and months of editorial content.
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I get it. I spent the first decade of my career in product marketing and I know how many priorities you’re juggling. You don’t need one more thing to manage.
This is a collaborative effort, but I share and follow a documented project plan so you know what to expect. My goal is to keep your time — and calls — to a minimum so you can focus on everything else you need to do. See the section called “How this Works” that outlines the specific calls that take place during the engagement.
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Some clients have a very specific idea of what their research will focus on, and others . . . not so much. Whatever the situation, I’ll help you validate or identify your ideal opportunity.
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That’s great you have a topic in mind, but the strategy is essential because it clarifies assumptions, defines scope and is essential for aligning your team. And it only takes a week. Specifically, we’ll cover:
Your Research Framework
Sample survey questions so your team can see your vision take shape
Key terms that need to be defined in your survey
Who we’ll survey — and who we’ll disqualify
Your plan for getting survey responses (with specific costs if you are using a panel)
Inspirational findings
Key dates and next steps
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Many of my clients have ideas on what types of questions they want to ask – and that’s great. Please share any ideas you have. However, it’s on me to craft the survey that will give you the stories you need and then get your feedback. As mentioned, this is a different approach from many other research firms.
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Short answer: Probably.
Longer answer: before we embark on a project, it’s important to know if/how you’ll get people to answer your survey. You have three options:
Surveying your own list
Working with one or more partners (i.e. brands/companies in your niche who can help you get survey responses)
Paying money for a panel
It’s also important to note that it’s not always possible to find a panel with your ideal survey respondent. Contact me if you want to discuss your project specifically. I will always be honest on what is (and isn’t) feasible!
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The cost for the Research Sprint starts at $17,500, which does not include the cost of getting responses, if needed. Reach out to get a specific quote for your project.
Looking to spend less? Check out the Survey Review service to get 2 rounds of feedback on your next survey.
Want to learn more?
Schedule a call to brainstorm ideas and/or discuss how we may be able to work together.