Build a Better Survey

Step-by-step instructions to help you conduct original research that gets results

Original research can work incredibly well and help you meet many of your marketing goals.

But, it only works if you focus on the right topic and ask the right survey questions.

You may be tempted to try to figure it out on your own, but there can be a lot of unknowns if you haven't run a research study before. Writing your own questions without any guidance often leads to frustration and sub-par results.

Here's the thing: Asking the right survey questions is far more difficult than it seems.

But it's also very doable if you have a process to follow

Introducing Build a Better Survey

This on-demand course will teach you

  • How to write a survey that yields useful and impactful results

  • How to break your results into ongoing content

  • How to avoid pitfalls that hinder many survey projects so you can launch with confidence

What you get

This 2-hour course shows you exactly how to build a survey that is rooted in credible data, will offer loads of stories and make a big impact for you and your audience.

When you enroll in build a better survey, you receive:

Step-by-step roadmap

Watch the short, on-demand video lessons that include specific exercises that walk you through the process I use for all of my clients.

workbook

Fill out the workbook as you watch the videos.  By the end, you'll have a survey that you can confidently use to get story-worthy insights.

templates

You'll also get access to templates and swipe files you can customize to save you time.

Here are just some of the things you’ll learn:

  • How many people need to answer your survey if you want to be seen as credible

  • How to get people to answer your survey — and how much it will cost (if anything)

  • How to find the right research topic

  • The 5 types of questions you can ask that will result in interesting stories (not just stats)

  • The types of questions you should avoid asking

  • The 8-step process to writing, programming and testing your survey

  • How long your survey should be — and a simple idea to shorten your survey if needed

  • The one thing you need to keep your survey on track

  • The questions you should ask at the beginning of your survey

  • 6 types of survey questions to ask (to give you better data and more interesting stories

  • (Very) common survey mistakes — with solutions for each

  • How to find the stories in your research findings

An Inside Look: Build a Better Survey

The course is based on the IDEA model, which is the 4-step process we created and use with all of our clients to help them publish credible, compelling research that gets results.

  • Welcome 

    • What to expect from this course

  • • How to determine how many survey responses you need 

    • Your 3 options for getting survey responses 

    • How to estimate how it will cost to get survey responses

  • • How to find or validate the topic for your research 

    • 4 ways to brainstorm your story 

    • 6 ways to tell a story with survey questions

  • With a focus on story, you will:

    • Get the basic process for reviewing/getting feedback on your survey 

    • Draft your screening questions 

    • Draft your demographic and firmographic questions 

    • Draft your "story questions" 

    • Learn 5 types of survey questions to ask

  • • 8 ways you may be frustrating your survey taker 

    • 5 wording mistakes that can impact the validity of your data 

    • How to incorporate "quality check" questions 

    • How to shorten your survey (even when everyone on your team does not agree) 

    • Final survey checks

  • • 5 ways to find stories in your data

100% satisfaction guarantee

It’s important to me that you feel confident and excited about taking this course.

That’s why I offer 14 days to explore the program. If you still aren’t satisfied, email me within 14 days of your enrollment date and I’ll refund your purchase.

get immediate access to Build a better survey